LOBLAWS EVERYDAY ESSENTIALS Private Label Program
Everyday Essentials is an opening price point brand. Green is used consistently on all packages and labels. There is basic grid on the principal display panel with the Everyday Essentials logo boldly leading the way. The cut out product shot adds to the simple aesthetic of the design and is used strategically to convey the low cost price-point of the product. Bold and compelling features and benefits are used on the front to sell the product and the side panels contain instructional photos. When possible, scaling down the amount of packaging adds to the perception of a low priced product.