Municipal

In 2024, while working at Apollo Health and Beauty Care, I led the design for a high-profile product launch in collaboration with Municipal, the lifestyle brand founded by Mark Wahlberg. Tasked with helping Municipal expand from apparel into the saturated health and beauty space, I created strategic packaging that balanced brand authenticity with standout shelf appeal. By blending tactile design, bold colour, and minimalist brand architecture, we crafted a visual identity that resonated with a young, active, urban audience. This project demonstrated how thoughtful, data-informed design can help emerging brands disrupt established categories and connect meaningfully with consumers.