JOE FRESH Health and Beauty Private Label Program

The primary concept behind the Joe Fresh health and beauty program is to provide fashionable product at an entry level price-point. The colour orange is the strong brand identifier and is used throughout the program. Logo positioning is always dominant in the design and used for brand recognition supported by mass marketing campaigns. The use of bright primary colours in the product and packaging is used to appeal to trendy and fashionable women and is an integral part of the concept.