Biography

My career in design has been driven by a passion for connecting people with brands through compelling visual storytelling. Most recently, I led graphic design at Apollo Health and Beauty Care, creating private label solutions and designing corporate presentations that strengthened brand presence and drove business growth.

Previously, as a Senior Graphic Designer at Navigator, I shaped client-facing brand identities, developed art direction for digital campaigns, and mentored teams to establish design standards and best practices. At McCormick, I focused on packaging initiatives from concept to production, learning how to translate brand strategy and consumer insights into effective packaging and in-store materials.

As Creative Director at the Compass Group of Canada, I led nationwide marketing campaigns and internal brand development, blending social media, video, and point-of-purchase experiences to engage consumers across multiple touchpoints. My career began at Loblaws, where I designed award-winning packaging for brands such as President’s Choice, No Name, and Organics, and helped launch Joe Fresh, managing brand initiatives, in-store displays, and a corporate-wide point-of-purchase system.

Beyond my professional work, I contribute to the design community through the George Brown College Design Program Advisory Committee, the Evaluation Committee for the Registered Graphic Designers Association, and the GBC Institute without Borders program.

My work has been recognized internationally with honours including the Mobius Advertising Award, the London International Advertising Award, the Packaging Association of Canada National Competition Award, and the Les Global Sial D’or Award.

Through every project and role, my greatest reward has been the opportunity to create, innovate, and bring ideas to life, fueling my enduring passion and love for graphic design.