There are 4 primary objectives for this program. 1 Colleague Ready – Colleagues at store level are to assemble the program with efficiency. 2 . Consistency – Ensures the overall look is unified, cohesive as a program and reinforcing brand. 3. Customer Service – Continues dialogue with customer through product awareness. 4. Cleanliness – Reinforces the goal for Loblaws standards as a crisp and inviting shopping experience.