Loblaws

President’s Choice Private Label Program

PC products meet or exceed their National Brand’s equivalent in quality. The expected difference is to offer the consumer an alternative option at a less expensive price point. The design approach was to create a classic look describing a story of innovation and elegance. The principle display panel contained a grid consisting of photography and product information. The PC logo heads the visual hierarchy and a proprietary font was created to enhance the modern and minimal feel. Natural surfaces, textiles, gourmet food and plenty of white space contrasted by bold and vibrant colours were used to complete the look in photography.

 

Corrugated System Program

The corrugated system needed to accommodate several requirements as follows: Shelf Space – Six boxes were designed in modular format to contain product and fit shelves at store level. One of two sticker options is used on the front of the box to identify brand and product through photography and graphics. Consistency – All product vendors were given the six box options to accommodate their product. Box dielines were sent to vendor facilities to create a box adhering to approved standards. A single printer was used to print labels for all vendors. Shipping – Outer shipping boxes were designed and provided. The idea was to have the vendor fill product, maximizing the capacity of the boxes and allowing easy placement of product on store shelves. Trends – Colour and graphics can be varied for different brands and programs making the corrugated modular system truly universal. Brand and program strategies are always designed in-house and executed by vendors.