There are many elements that work in concert to create a great brand. Taking a brand to the next level however, requires authenticity and consistency. Authenticity is remaining true to the convictions of the brand. For instance, if the essence of the brand is focused on value and price point and recognized by consumers as such, then it’s important to continue with that path to avoid consumer confusion and uncertainty. Consistency is continuing to deliver what was originally promised, ensuring the consumer’s expectations are met time after time.
Creating experiences that connect products with consumers.