EVERYDAY ESSENTIALS

LOBLAWS EVERYDAY ESSENTIALS Private Label Program

Everyday Essentials is an opening price-point brand designed to communicate simplicity, value, and affordability. Green is used consistently across all packaging and labels to create strong shelf recognition, while a simple grid on the principal display panel allows the Everyday Essentials logo to lead the design. The cut-out product photography reinforces the clean, uncomplicated aesthetic and is used strategically to support the brand’s value positioning. Bold features and benefits on the front panel help sell the product, while instructional photography on the side panels provides clear guidance for consumers. Whenever possible, reducing the amount of packaging further reinforces the perception of value and a lower price point.

As Creative Lead, I led the team that developed the Everyday Essentials packaging system and established the visual identity that continues across the brand today. I directed its ongoing evolution and ensured consistent execution across a broad portfolio of products, balancing brand standards, production requirements, and business objectives to deliver a cohesive and recognizable value brand.