Perspectives

In 2022, I had the pleasure of working at Navigator, a public relations firm specializing in communication and crisis management. Clients include prominent Canadian organizations in various sectors and public figures. Each year, Navigator publishes Perspectives, a print publication editorializing topical events and issues permeating the Canadian political, financial, and social scenes. The publication targets C-suite executives and is used as a business development tool to attract new clients and stay connected with existing clients. 

Over the past decade, Perspectives has earned the trust of its loyal readership. Traditionally, the publication was only available in print format. With the trend towards digital, Navigator needed to rethink the method of publication for Perspectives beyond its traditional method. 

Continued in the Case Studies section.